Computers, Internet, mobile technology, social media, and other digital technologies are so ubiquitous that we cannot imagine our lines without them. Many have even referred to the digital revolution as the third Industrial Revolution. It would seem obvious that all this digital technology has transformed our lives and has led to higher productivity and GDP growth. Yet, the data indicates that productivity growth in the U.S. has not been substantially higher during this digital age. Even as digitization took off in the U.S. starting in the 1980s, productivity growth in the decades since has been lower than productivity growth during the period of 1947-1973. This is known as the productivity paradox or Solow's paradox after Robert Solow remarked back in 1987: “you can see the computer age everywhere except the productivity statistics.” How is this possible? Could it be that this digital age is not as transformative as we think?
I think there are four possible explanations:
I. 1947-1973
was the anomaly: The period following WWII was unique in
American history for several reasons. First, the US economy had suffered
through the Great Depression and anemic economic growth for a decade and was
likely ripe for a productivity rebound. Second, numerous innovations developed
for war efforts later were commercialized and applied in the economy. The
unique nature of this period set the stage for enhanced productivity growth for
a few decades and makes it incomparable to other periods.
II. Solow was
premature; productivity growth was high during 1995-2005; future gains will
take time: The computing
hardware advances that began in the 1950s and 1960s and the software advances
that began in the 1970s led to the development of database management systems
and enterprise software packages. There is some evidence that this wave of
digitization caused the significant productivity boost that the US economy
witnessed from 1995-2005 (see exhibit).
Just as it
took decades for the productivity gains from computing advances to manifest, it
will take time for the Internet, mobile technology, big data analytics, and other digital technology to affect the
economy. Technology takes time to permeate throughout the economy and society
as it becomes more affordable and as use cases are developed. It also takes
time for firms to employ the technologies in ways that enhance productivity.
This argument is supported by evidence from past GPTs. The mechanical
revolution of the First Industrial revolution started in the mid-1700s and
productivity gains took several decades to take hold. A similar story can be
seen following electrification in the Second Industrial evolution.
III. The
paradox can be explained by the services sector: Over the last
few decades, the U.S. economy has been transitioning from a mostly
manufacturing-based economy to one dominated by the services sector. This
transition could be dampening productivity growth rates (independent of
digitization) for two reasons. The first is a composition effect: services
generally experience slower growing productivity gains then manufacturing.
Education and healthcare are the prime examples of this phenomenon (see Baumoil
cost disease) and hence as these sectors comprise a larger share of the
economy, productivity gains will mechanically also slow. Second, GDP (and hence
productivity) of the services economy are notoriously more difficult to measure
compared to the manufacturing sectors. Again, with the rising share of the
service economy, the mis-measurement of GDP and productivity could be
worsening.
IV. Digitization
exposes the gap between GDP and societal welfare: Imagine a
world where robots are not scarce and can provide all the products and services
one would desire or need. GDP may in fact be low or even zero but human welfare
could be quite high. We are nowhere near that utopian fantasy but even if we have
traversed a very small part of the road to that world, one can easily imagine
that GDP and social welfare have begun diverging recently and that divergence
is leading to a misleading interpretation of low productivity gains. Social
media hints at this divergence: access to social media (e.g. Facebook, Twitter,
Snapchat) is very cheap or even free and likely below the average consumer’s
willingness to pay. Hence, social welfare has risen more than GDP would predict
for social media. There are other similar examples in news (e.g. online news,
blogs), communication (e.g. email, messaging, peer-to-peer) , entertainment
(e.g. fantasy sports), and education (e.g. MOOCs) where the price of the
product/service is significantly less than consumers’ willingness to pay.